Client Background

An e-commerce startup selling health supplements. Revenue jumped from $500k to $2M in just 18 months.

Challenges

– Despite growth, they faced frequent cash shortages.
– Inventory orders tied up capital.
– Relied on expensive short-term credit to pay suppliers.

Our Solution

– Built a 12-month rolling cash flow forecast.
– Negotiated better payment terms with suppliers.
– Set up inventory management KPIs to avoid overstocking.
– Introduced weekly financial check-ins with leadership.

Results

✅ Freed up $150,000 in working capital.
✅ Eliminated reliance on emergency credit lines.
✅ Cash runway extended from 4 weeks to 12 weeks.
✅ Business could reinvest in marketing confidently.